Ep 17 Cultivating Digital Consumers
The Mouse rules! This episode reveals the hidden financial POWER that young people and all Internet users have today in an exciting discussion between Dr. Kathy King and Mark Gura. They explore how students, young adults and all Internet users have tremendous power charting and shaping the decisions of big business, research and development decisions, and marketing efforts across the globe. Better understanding the students we work with in k-12 and also adult learners, helps us to better address and meet their financial literacy needs. In addition, we can demonstrate to them how much financial POWER they have in each mouse click, and that their age group- whatever it is– has great power and importance to the business world. What a fantastic basis for realizing their roles and need to be critical consumers and demand what they want. Drawing upon several outstanding recent articles about digital technology and teenager habits and brain development, Kathy and Mark further synthesize the major books which have contributed to our better understanding of the impact of users and the Internet on finance through business today.
RESOURCES
ARTICLES
Scientists: Is Technology Rewiring Our Brains? 12/4/08
How Digital Technology has Changed the Brain, Tapscott’s Viewpoint article
- Business Week article 11/10/08
BOOKS- BEST PICKS on this topic!
Click What Millions of People ar Doing Online and Why It Matters by Tancer Amazon link
Wikinomics by Tapscott and Williams Amazon link
Grown Up Digital, How the Net is Changing Your World (2008) by Tapscott Amazon Link
- The website for Grownup Digital- (resources/videos)
As the Future Catches You, by Enriquez Amazon link
Contact Us
You may contact Mark and Kathy by
- leaving a comment here on the blog/site
- emailing us at podcast@talkingfinlit.org
Podcast Feed:
Our podcast feed is: http://feeds.feedburner.com/talkingfinlit
Talking Financial Literacy is produced in collaboration among the MS in Adult Education and HRD at Fordham University and The McGraw-Hill Companies.
- (C) Talking Financial Literacy is copyrighted by The McGraw-Hill Companies, 2008. All rights reserved.
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